A woman who has tirelessly championed Kent as a world-class destination was praised for her passion and energy at last night’s Kent Excellence in Business Awards.

Amanda Cottrell OBE was awarded the Outstanding Contribution to the Business Community of Kent award for her work promoting the county – as both Chair of Visit Kent and Patron of Produced in Kent – at the ceremony, held at Priestfield, Gillingham Football Club.

Fourteen award-winning businesses and individuals also celebrated their success at the event, which is in its fourth year. It is staged and produced by Kent County Council and the KM Group.

Mrs Cottrell was recognised by the judges for her work with European and American counterparts, and the thousands of tourism and agriculture businesses in the county. Tourism is a major earner for the Kent economy, employing 50,000 people and generating £3.2 billion a year.

The award recognizes her immense contribution towards making Kent a more exciting and rewarding place to visit and work.

The Government spotted her abilities in the Visit Kent role and asked her to join the Visit England board on which she chairs the All-England Destinations Forum.

Mrs Cottrell was presented with an individually produced glass trophy created by Kent-based glass artist Annie Ross.

Kent County Council Cabinet Member for Regeneration and Economic Development, Mark Dance, said:

“Amanda Cottrell is Kent’s flagwaver-in-chief, whose passion, energy and determination is making an immense difference, not just to the economy, but the county’s wider community.

“Her networking skills and advocacy of the county have positioned Kent as one of the most desirable county’s in the county, and this KEiBA accolade honours Amanda’s contribution to business here.”

Chairman of KM Group, Geraldine Allinson, said:

“Amanda Cottrell is so deserving of recognition for her tireless work in promoting business and tourism across the county. I am delighted that we have been able to honour her outstanding contribution and applaud the success she has had putting Kent on the world map."

KEiBA aims to recognise and reward excellence in Kent and Medway businesses of all sizes as well as individual awards. It’s hoped that the awards will also boost staff morale and help attract new staff. Winning an award will also help businesses raise their profile in Kent.